Post-event everyone is high on love, loved the program, the speakers rocked, we all did so great. It’s a Kudos Fest. But let’s admit, it, not every single attendee is always completely happy. Sure, you strive for that, but it’s realistic to assume you will not please every single person all the time. So you read the evaluations. Most are very favorable.
And then it’s pretty typical to look at those evaluations again when you are beginning to create new programming about 8 months out for an annual event, looking at what you did last year. You’ll look at the evals and your team’s notes and start filling in the educational slots and networking opportunities and dig in. When you looked at the evaluations, most were very positive. There are a few nay-sayers and a suggestion or two but in general attendees seem to have really liked you and your event.
But did they really? [Read more…]