Does it seem harder and harder to drive up attendance at your events? For those that rely on the paid registration model, the trending answer is probably “Yes.”
The reasons are varied – there’s more and more event competition, some of your competitors may charge nothing or little to attend now, people rely more on industry info via the Internet, and potential time away is more and more limited.
You probably have a salesperson or a whole team dedicated to selling exhibit booths or sponsorships, right? But do you have a dedicated salesperson working specifically on selling large group registrations? [Read more…]